SIVA理论视角下故宫文创IP传播策略研究Research on Communication Strategy of Cultural and Creative IP in the Palace Museum from the Perspective of SIVA Theory
刘双双, 张安琪 下载量: 63 浏览量: 115
新闻传播科学 Vol.12 No.3, June 7 2024, PDF, HTML, XML DOI:10.12677/jc.2024.123090 被引量