大数据背景下“潜遗墨化”非遗智慧平台的应用研究

Research on the Application of the Intangible Cultural Heritage Intelligent Platform of “Latent Heritage” in the Context of Big Data

摘要: 随着国内外旅游业的快速发展，旅游业各种数据呈爆炸式增长，形成了旅游大数据，同时5G、VR虚拟现实技术以及智能手机等信息技术也在飞速发展，因此，智慧旅游成为全球旅游业的探讨方向。我们只有充分挖掘数据中的潜在信息，从而通过大数据技术进行预测和分析统计，这样才能更好地进行管理为游客提供优质的服务，构建一种乡村“智芯”文化生态旅游模式，从而可实现乡村智能化。本文以大创项目中构建“潜遗墨化”非遗智慧平台为契机，从当前的旅游现状着手，对大数据背景下小型城市智慧乡村旅游开发进行了研究。

Abstract: With the rapid development of tourism at home and abroad, all kinds of tourism data are growing explosively, forming tourism big data. At the same time, 5G, VR virtual reality technology, smart phones and other information technologies are also developing rapidly. Therefore, smart tourism has become the discussion direction of global tourism. Only when we fully tap the potential information in the data, so as to predict and analyze statistics through big data technology, can we better manage and provide high-quality services for tourists, and build a rural “smart core” cultural eco-tourism model, so as to achieve rural intellectualization. Taking the opportunity of building an intangible cultural heritage wisdom platform of “potential ink” in the innovation project, this paper starts from the current tourism situation and studies the development of smart rural tourism in small cities under the background of big data.