标题:
双渠道供应链中的数量弹性契约研究Study on the Quantity Flexibility Contract in the Dual-Channel Supply Chain
作者:
张雨濛, WangZhen
关键字:
数量弹性契约, 双渠道供应链, 算例分析Quantity Flexibility Contract, Dual-Channel Supply Chain, Numerical Analysis
期刊名称:
《Service Science and Management》, Vol.4 No.4B, 2015-07-17
摘要:
近年来，线上销售渠道的兴起使更多的制造商选择了线上线下同时销售的双渠道模式。同时数量柔性契约是应用比较广泛的供应链协调契约之一。本文将二者进行结合，分析了数量柔性契约下制造商双渠道供应链的库存决策策略。证明了数量柔性契约对供应商和零售商之间的决策行为进行协调，同时增加二者的利润，使得供应链的整体利润达到最优。Recently, more manufacturers choose dual-channel,
combination online channel with offline, as a strategy with the emergence of
online channel. Meanwhile, quantity flexibility contracts are one of the most
widespread contracts in the supply chain coordination. This paper integrates
them together andanalyze the optimal order quantity
in the manufacturer’s dual channel with the quantity flexibility contract. It
is proved that quantity flexibility contract can coordinate the supply chain
between the manufacturer and the retailer. Both of their profits are also
increased. Then, profits of the whole supply chain can be optimized.