多名人代言背景下组合契合度对感知品牌定位清晰度的影响——准社会关系的中介作用The Effect of Portfolio Fit on Perceived Brand Positioning Clarity in the Context of Multiple Celebrity Endorsements—Mediating Role of Parasocial Relationalships
刘东胜, 何徐颖
现代市场营销Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.131001, February 7 2023
基于自我建构视角下品牌延伸契合度对延伸评价的影响Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction
王沐云
现代市场营销Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.114007, November 3 2021
社会资本理论视角下电商公益营销运作机制研究Research on the Operational Mechanism of E-Commerce Cause-Related Marketing from the Perspective of Social Capital Theory
石骞贝
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451268, May 9 2025
品牌老化下的营销创新研究On Marketing Innovation of Brand Aging
金水
商业全球化Vol.1 No.1, 全文下载: PDF HTML XML DOI:10.12677/bglo.2013.11001, July 17 2013
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024