消费心理学视域下奶茶品牌社群营销策略探析Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology
刘承润
心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024
消费者对食品添加剂安全风险感知的调查:江苏省苏州市的案例The Survey on Consumer’s Risk Perception of Food Additive: The Case of Suzhou City, Jiangsu Province
钟颖琦, 山丽杰, 吴林海 国家自然科学基金支持
食品与营养科学Vol.1 No.3, 全文下载: PDF HTML XML DOI:10.12677/HJFNS.2012.13003, August 30 2012
基于品牌心理契约违背的消费者行为研究:消费者情绪为中介变量Research on the Impact of Brand Psychological Contract Violation on Consumer Behavior: Consumer Emotion as the Mediating Variable
伍丽娟, 阳 林 国家科技经费支持
心理学进展Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.131024, January 19 2023
“强弱关系”对大学生社交媒体自我呈现的影响The Impact of “Strong and Weak Ties” on College Students’ Self-Presentation on Social Media
李璐瑶
心理学进展Vol.13 No.7, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.137375, July 31 2023
叠音品牌名称对不同性别大学生消费偏好的影响The Effect of Repeated Two-Syllable Brand Name on the Consumption Preference of College Students in Different Genders
王昕悦, 贾浩哲
心理学进展Vol.9 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2019.910205, October 8 2019
保荐机构跟投成本、审计师行业专长与公司盈余管理 Cost of Sponsor’s Co-Investment, Auditor Industry Specialization and Corporate Earnings Management
王一砚, 陈凌云
国际会计前沿Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/FIA.2023.121009, March 8 2023