Hu, H.Y. (2011) Chinese consumers’ store image formation and its impact on patronage behavior. Academy of Marketing Studies Journal, 15, 83-102.

商店形象对消费者惠顾行为影响的研究评述及展望
The Impact of Store Image on Consumer Behavior: A Review

王蒙霞   

现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44011, November 28 2014

芭比在中国遇到的文化陷阱：原因及发展建议
The Cultural Trap Barbie Encountered in China: Causes and Proposals for Its Future Development in China

徐烨儿, 戚海峰   

现代市场营销Vol.3 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.33005, August 9 2013

为何消费者会再次发出鼠碑
Why Do Consumers Initiate Re-Word-of-Mouth

刘琰, 董大海    国家自然科学基金支持

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013

公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例
Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example

姜圆圆   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025

基于消费者行为理论的电商直播线上消费的影响因素研究
Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory

郭玉莉, 鲁 薇    科研立项经费支持

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151014, February 25 2025

中国书院文化融入新时代高校教育的路径研究
Research on the Path of Integrating Chinese Academy Culture into Higher Education in the New Era

陈文洁   

创新教育研究Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/ces.2024.126391, June 29 2024