Sen, S. (1999). The effects of brand name suggestiveness and decision goal on the development of brand knowledge. Journal of Consumer Psychology, 8, 431-455.

品牌名称暗示性研究回顾与展望
Review and Prospective on Research of Brand Name Suggestiveness

石金凤, 冬 梅, 李佳佳, 李 瑛   

心理学进展Vol.4 No.6, 全文下载: PDF HTML DOI:10.12677/AP.2014.46096, November 5 2014

叠音品牌名称对不同性别大学生消费偏好的影响
The Effect of Repeated Two-Syllable Brand Name on the Consumption Preference of College Students in Different Genders

王昕悦, 贾浩哲   

心理学进展Vol.9 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2019.910205, October 8 2019

消费心理学视域下奶茶品牌社群营销策略探析
Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology

刘承润   

心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024

品牌真实性的影响及其心理机制
The Consequence of Brand Authenticity and Its Psychological Mechanism

赖华, 赵 娜   

心理学进展Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/AP.2020.102011, February 4 2020

基于品牌心理契约违背的消费者行为研究：消费者情绪为中介变量
Research on the Impact of Brand Psychological Contract Violation on Consumer Behavior: Consumer Emotion as the Mediating Variable

伍丽娟, 阳 林    国家科技经费支持

心理学进展Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.131024, January 19 2023

基于品牌个性理论的大学品牌塑造——以云南民族大学为例
University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University

杨世爱, 杨佳慧, 卢 泼, 杨凤梅   

社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024