Klein, J. and Dawar, N. (2004) Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21, 203-217.

声誉资本驱动的企业社会责任价值创造：基于消费者响应的试验研究
Value Creation of Corporate Social Responsibility Drived by Reputation Capital Based on the Experiment Research of Consume Response

邱国栋, 毕 楠    国家自然科学基金支持

现代市场营销Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.51001, April 9 2015

企业社会责任活动与企业能力的匹配概述
An Overview on the Fit of Corporate Social Responsibility Activities and Corporate Capabilities

蔡丽婷, 王静一   

现代市场营销Vol.6 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.62002, May 23 2016

企业社会责任理论研究综述
Overview of Corporate Social Responsibility Theory Research

张 羽   

国际会计前沿Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/FIA.2022.114039, December 27 2022

产品伤害危机对消费者品牌信任的影响研究——基于网络负面口碑的调节作用
The Impact of Product Injury Crisis on Consumer Brand Trust—Based on the Moderating Effect of Negative Word-of-Mouth on the Internet

安双格, 夏志杰   

应用数学进展Vol.11 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.1112907, December 14 2022

我国企业社会责任缺失研究现状可视化分析
Visual Analysis of Research Status on Corporate Social Responsibility Deficiency in China

马 畅, 寇小萱    科研立项经费支持

可持续发展Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/SD.2024.142055, February 29 2024

汽车品牌来源国效应的初探
The Research on the Country of Origin Effect in the Automotive Brand

张翼飞   

现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44009, October 27 2014