基于4R’s营销理论的成品油营销策略探析Analysis of Marketing Strategy of Oil Product based on 4R’s Theory
刘守德, 孙永风
现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011
虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025
触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
刘东胜, 孙培蒙
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024
时间压力情境下推荐信号对产品选择的影响The Effect of Recommendation Signals on Product Selection in Time-Pressure Situations
伍芷仪, 李 宏
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152018, April 28 2025
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
企业社会责任活动与企业能力的匹配概述An Overview on the Fit of Corporate Social Responsibility Activities and Corporate Capabilities
蔡丽婷, 王静一
现代市场营销Vol.6 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.62002, May 23 2016