Schlegelmilch, B.B., Diamantopoulos, A., & Love, A. (1997). Characteristics affecting charitable donations: empirical evidence from Britain. Journal of Marketing Practice: Applied Marketing Science, 3, 14-28.

人格特质影响了个体慈善捐赠行为吗？——来自中国家庭追踪调查(CFPS2018)的证据
Do Personality Traits Affect Individual Charitable Donations?—Evidence from China Family Panel Studies (CFPS2018)

唐书清   

应用数学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AAM.2023.121021, January 30 2023

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

产权性质、慈善捐赠和基于所得税费用的盈余管理
The Nature of Property Rights, Charitable Donations and Earnings Management Based on Income Tax Expenses

马楷纯   

应用数学进展Vol.11 No.8, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.118564, August 9 2022

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022

地方性高校市场营销专业核心竞争力培养策略研究
Research on the Training Strategy of Professional Core Competitiveness of Marketing in Local Colleges and Universities

李叔宁    科研立项经费支持

现代市场营销Vol.4 No.3, 全文下载: PDF HTML DOI:10.12677/MOM.2014.43008, September 26 2014

资源依赖理论下慈善捐赠对企业创新绩效的影响研究——基于双调节变量的多元回归模型分析
Research on the Impact of Charitable Donations on Enterprise Innovation Performance Based on Resource Dependence Theory—Analysis of Multiple Regression Model Based on Dual Adjustment Variables

仲崇宇   

应用数学进展Vol.10 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2021.1012450, December 16 2021