植入式广告在酒店营运方面的应用Application of Product Placement in Hotel Operation
鲍富元, 刁文文
商业全球化Vol.2 No.1, 全文下载: PDF HTML DOI:10.12677/BGlo.2014.21004, January 24 2014
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
品牌老化下的营销创新研究On Marketing Innovation of Brand Aging
金水
商业全球化Vol.1 No.1, 全文下载: PDF HTML XML DOI:10.12677/bglo.2013.11001, July 17 2013
乡村振兴背景下农产品直播营销模式研究Research on Live Marketing Model of Agricultural Products under the Background of Rural Revitalization
汪 慧
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133634, August 5 2024
Z世代消费特征下新式茶饮品牌营销策略创新研究——以元气森林为例Research on Innovative Marketing Strategy of New Tea Brands under the Consumption Characteristics of Generation Z—Taking Yuanqi Forest as an Example
吕子文, 李振宁, 牟 森
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441040, April 23 2025
电商直播背景下国货品牌的营销策略创新研究Research on the Innovation of Marketing Strategies for Domestic Brands under the Background of E-Commerce Live Streaming
赵义惠
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141315, January 21 2025