Khare, A. (2012) Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study. Journal of Targeting, Measurement and Analysis for Marketing, 20, 192-202.

数字劳动视域下“直播 + 电商”的特点及营销模式分析——以抖音商城为例
Analysis of the Characteristics and Marketing Mode of “Live Broadcasting + E-commerce” from the Perspective of Digital Labor—Taking TikTok Mall as an Example

焦元宁   

社会科学前沿Vol.13 No.10, 全文下载: PDF XML DOI:10.12677/ass.2024.1310925, October 25 2024

快递自提点分类分析与京东商城实例研究
Analysis of Self-Collection and Delivery Point Classification and Case Study of JD Mall

冯宇, 张露方, 赵启兰   

管理科学与工程Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MSE.2016.51004, March 10 2016

购物中心消费者停留时间对交叉购买行为的影响：一个理论框架
The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model

沈凯丽   

现代市场营销Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.64008, November 15 2016

线上线下融合背景下服装批发商场的全渠道营销策略研究
Research on Omni-Channel Marketing Strategy of Clothing Wholesale Mall under the Background of Online and Offline Integration

王媛媛   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341582, November 20 2024

场景入口对零售行业O2O模式变革的探究—以Shopping Mall室内导航为例
Research on the Transformation of the O2O Mode of the Retail Industry in the Scenario-Based Entrance—Illustrated by the Case of Shopping Mall Indoor Navigation

钱玲慧, 刘大为    科研立项经费支持

现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54008, November 12 2015

为何消费者会再次发出鼠碑
Why Do Consumers Initiate Re-Word-of-Mouth

刘琰, 董大海    国家自然科学基金支持

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013