基于客户体验的航空业积分联盟品牌形象研究The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience
李纯青, 张 静, 曹 丽, 李松玲 国家自然科学基金支持
现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41002, January 24 2014
品牌依恋、品牌承诺、顾客忠诚之间关系的研究综述A Review of the Relationship between Brand Attachment, Brand Commitment and Customer Loyalty
罗佳佳
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74064, April 17 2018
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
基于体验视角的品牌仪式的实现路径：王阳明知行合一的阐释与应用Formation Path of Brand Ritual Based on Experience Perspective: The Interpretation and Application of Wang Yangming’s Theory of Unity of Knowledge and Practice
马湘临
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121003, February 17 2022
服务补救后的顾客满意及其对品牌忠诚的影响Customer Satisfaction after Service Recovery and Its Impact on Brand Loyalty
申慧芹
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74059, April 13 2018
互联网+时代下“花西子”品牌营销策略分析Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era
薛瑞婵, 苏丽丽, 薛继锋
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022