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虚拟数字人博主语言风格与消费者购买意愿
Virtual Influencers’ Language Style and Consumer Purchase Intentions

马思雨, 孙明贵   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151006, February 17 2025

准社会交往视角下Vlogger人际吸引力对消费者购买意愿的影响研究
A Study on the Impact of Vlogger Interpersonal Attraction on Consumer Purchase Intention from the Perspective of Parasocial Interaction

李金花, 董平军   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151008, February 20 2025

关于新型玉石“桫椤玉”购买意愿与购买动机研究
Research on the Purchase Intention and Motivation of the New Jade “Suale Jade”

陆欣明, 郭 真, 许润泽, 曾睿杰    科研立项经费支持

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151003, February 17 2025

运动自我效能感和运动APP使用能力对健康状态的影响：运动频率的中介作用
Effects of Exercise Self-Efficacy and Ability to Use Exercise APP on Health Condition: The Mediating Role of Exercise Frequency

杨 悦   

运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132135, April 28 2023

直播间话题与色调对购买意愿的交互效应
Interactive Effects of Live Streaming Topic and Tone on Purchase Intentions

于君英, 汪紫洁   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151009, February 20 2025

企业员工自我效能感对人工智能使用态度的影响研究
Research on the Influence of Enterprise Employees’ Self-Efficacy on the Use of Artificial Intelligence

李艳丽, 顾永平   

电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142534, February 14 2025