在线冲动性购买对消费者决策逆转的影响路径探究Study on the Impact of Online Impulsive Buying on the Reversal of Consumer Decisions
李心迪, 陈亚荣
现代市场营销Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.131002, February 13 2023
消费主义思潮影响下大学生消费行为研究Research on College Students’ Consumption Behavior under the Influence of Consumerism
杨 羽
社会科学前沿Vol.13 No.6, 全文下载: PDF XML DOI:10.12677/ass.2024.136498, June 26 2024
消费主义思潮下大学生消费心理研究Research on the Consumer Psychology of College Students under the Trend of Consumerism
唐铭含
心理学进展Vol.13 No.12, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.1312753, December 14 2023
基于心理账户视角的大学生线上非理性消费研究A Study on Online Irrational Consumption of College Students Based on Mental Account Perspective
钱 娉
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132247, May 22 2024
运动品牌个性感知对消费者购买意愿的影响:消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024