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师金阳, 马学海 科研立项经费支持
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电商主播特征对用户在线购买意愿影响研究Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
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电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024
直播商务中虚拟主播对消费者购买意愿的影响研究Research on the Influence of Virtual Anchors on Consumers’ Purchase Intention in Live Streaming Commerce
乔飞燕
运筹与模糊学Vol.13 No.6, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.136648, December 14 2023
大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
社会科学前沿Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2016.56120, December 19 2016
电商直播中人际互动对消费者冲动购买意愿的影响研究——以淘宝直播为例Research on the Influence of Interpersonal Interaction on Consumers’ Impulse Purchase Intention in E-Commerce Live Broadcast—Taking Taobao Live as an Example
徐晓丽, 梁 宏
心理学进展Vol.11 No.11, 全文下载: PDF HTML XML DOI:10.12677/AP.2021.1111298, November 29 2021
上行比较对美妆产品消费者购买意愿的影响研究——基于明星直播带货Research on the Impact of Upward Comparison on Consumer Purchase Intention of Beauty Products—Based on Celebrity Live Streaming Sales
郭 浩
管理科学与工程Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/mse.2024.133069, May 31 2024