互动视频广告对用户参与度和购买意愿的影响The Impact of Interactive Video Advertising on User Engagement and Purchase Intention
付贯婷
新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126238, December 9 2024
商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
直播电商中社交互动对消费者态度及购买意愿的影响The Influence of Social Interaction on Customers’ Attitude and Purchase Intention in Live E-Commerce
陶梦婷
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143735, March 14 2025
电商主播特征对用户在线购买意愿影响研究Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
原伟萌, 陈梅梅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024
直播商务中虚拟主播对消费者购买意愿的影响研究Research on the Influence of Virtual Anchors on Consumers’ Purchase Intention in Live Streaming Commerce
乔飞燕
运筹与模糊学Vol.13 No.6, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.136648, December 14 2023
大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
社会科学前沿Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2016.56120, December 19 2016