电商直播环境下时间压力对消费者冲动购买的影响The Impact of Time Pressure on Consumer Impulse Buying in the E-Commerce Live Streaming Environment
肖婵娟
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341260, November 4 2024
电子商务下的网络营销渠道策略研究Research on Network Marketing Channel Strategy under E-Commerce
张思瑞
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141219, January 16 2025
预期后悔对网上冲动性购买行为影响的实证研究Empirical Research on the Impact of Anticipated Regret on Impulse Buying Behavior on Internet
耿黎辉, 严茂洋, 向金金
现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.71001, February 9 2017
实体企业金融化与债务融资成本——基于沪深两市制造业企业的实证分析Financialization of Entity Enterprises and the Cost of Debt Financing—Research Based on Manufacturing Enterprises in Shanghai and Shenzhen Stock Markets
雷 研
金融Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/FIN.2024.142047, March 15 2024
营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
历史唯物主义视角下的电子商务营销探究Exploring of E-Commerce Marketing from the Perspective of Historical Materialism
彭敏燕
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451274, May 12 2025