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电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141477, January 30 2025
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现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44009, October 27 2014
品牌国际化视角下的中国体育营销——以卡塔尔世界杯上四家中国赞助商为例Chinese Sports Marketing from the Perspective of Brand Internationalization—A Case Study of Four Chinese Sponsors in the Qatar World Cup
罗 维
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133593, August 1 2024
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李 桦 科研立项经费支持
社会科学前沿Vol.13 No.10, 全文下载: PDF XML DOI:10.12677/ass.2024.1310904, October 21 2024
老字号建构真实性对品牌忠诚的影响——怀旧倾向与品牌认同的作用The Influence of the Construct Authenticity of Time-Honored Brand on Brand Loyalty—The Role of Nostalgic Tendency and Brand Identity
张 鹏, 白雪娇, 连远强 科研立项经费支持
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141062, February 29 2024
电子商务环境下国画文创产品的品牌塑造与推广Brand Building and Promotion of Traditional Chinese Painting Cultural and Creative Products in the E-Commerce Environment
韩雨晴
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144947, April 15 2025