行为经济学视角下直播电商对消费者行为的影响研究Study on the Impact of Live E-Commerce on Consumer Behavior from the Perspective of Behavioral Economics
恽学麟, 付家彬
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133685, August 6 2024
官员直播带货情境下消费者购买意愿影响因素分析——基于计划行为理论及其扩展模型Analysis on Influencing Factors of Consumers’ Purchase Intention in the Situation of Officials’ Live Delivery—Based on the Theory of Planned Behavior and Its Extended Model
王业成, 唐书清
应用数学进展Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.114212, April 24 2022
社会心理学视角下大众网络消费异化分析Analysis of Mass Internet Consumption Alienation from Social Psychology Perspective
陈彦洁
心理学进展Vol.13 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.136285, June 12 2023
基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021
电子商务环境下大学生的过度消费行为以及学校社会工作介入The Overconsumption Behavior of College Students in E-Commerce Environment and the Involvement of School Social Work
罗 丹
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341493, November 14 2024
网络直播带货对大学生消费行为影响The Impact of Online Live Streaming Saleson College Students’ Consumption Behavior
肖 静
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133595, August 2 2024