虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025
顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
Airbnb爆炸性发展的案例分析—基于用户感知风险视角A Case Study of the Explosive Development of Airbnb—From the Perspective of Users’ Perceived Risk
杨 宁, 徐 勇
现代市场营销Vol.6 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.61001, March 29 2016
时间压力情境下推荐信号对产品选择的影响The Effect of Recommendation Signals on Product Selection in Time-Pressure Situations
伍芷仪, 李 宏
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152018, April 28 2025
旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example
支子旭, 王 玲
现代市场营销Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.111001, February 2 2021
基于大数据分析的服装电商精准营销策略Precision Marketing Strategy of Clothing E-Commerce Based on Big Data Analysis
陈小燕, 张有中 国家科技经费支持
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123007, August 9 2022