R. L. Andrews, I. S. Currim. Behavioral differences between consumers attracted to shopping online versus traditional super- markets: Implications for enterprise design and marketing strategy. Internet Marketing and Advertising, 2004, 1(1): 38-61.

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略
Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory

尹子文, 周昱延, 杨雅婷   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025

消费者网络购物意愿影响因素的灰关联分析
Grey Relational Analysis on Influencing Factors on Online Shopping

郑 彬, 赵振宇    科研立项经费支持

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71005, February 23 2017

品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究
Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets

裘晓东, 刘汝聪, 甘沁凡, 韩旭童   

现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014