行为经济学视角下直播电商对消费者行为的影响研究Study on the Impact of Live E-Commerce on Consumer Behavior from the Perspective of Behavioral Economics
恽学麟, 付家彬
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133685, August 6 2024
官员直播带货情境下消费者购买意愿影响因素分析——基于计划行为理论及其扩展模型Analysis on Influencing Factors of Consumers’ Purchase Intention in the Situation of Officials’ Live Delivery—Based on the Theory of Planned Behavior and Its Extended Model
王业成, 唐书清
应用数学进展Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.114212, April 24 2022
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024
基于团购消费心理的商家营销策略研究Business Marketing Strategies Based on Online Group-Buying Psychology Research
苟玲, 周韵桐
电子商务评论Vol.3 No.2, 全文下载: PDF HTML DOI:10.12677/ECL.2014.32004, July 31 2014
营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
网络购物中消费者权益的法律保护——基于消费者羊群行为视角Legal Protection of Consumer Rights and Interests in Online Shopping—From the Perspective of Consumer Herding Behavior
刘崔哲
法学Vol.12 No.11, 全文下载: PDF XML DOI:10.12677/ojls.2024.1211923, November 25 2024