服装品牌社群体验对消费者重复购买意愿的影响The Impact of Clothing Brand Community Experience on Consumers’ Willingness to Repeat Purchase
周秋子, 刘春红
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144012, November 6 2024
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024
运动品牌个性感知对消费者购买意愿的影响：消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
企业R & D员工胜任力模型的构建——以某市22名R & D员工为例The Construction of Competency Model of R & D Employees in Enterprises—A Research on 22 R & D Employees in a City
高峰强, 郭 苗, 朱新立, 王 鹏 科研立项经费支持
心理学进展Vol.5 No.5, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.55041, May 27 2015
消费心理学视域下奶茶品牌社群营销策略探析Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology
刘承润
心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024