品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
运动品牌个性感知对消费者购买意愿的影响：消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
品牌拟人化类型与消费者孤独感及其交互效应对品牌钟爱的影响The Influence of Brand Anthropomorphism Types, Consumer Loneliness and Their Interaction Effect on Brand Love
翟宁馨, 李 宏
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151004, February 17 2025
品牌延伸方向与品牌延伸架构对消费者品牌态度的影响：基于拥有者视角的思考The Influence of Brand Extension Direction and Brand Extension Architecture on Consumer Brand Attitude: A Perspective Based on Ownership Effect
于君英, 黄书亚
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151007, February 19 2025
虚拟品牌社区消费者价值共创行为提升策略研究Research on the Promotion Strategy of Consumer Value Co-Creation Behavior in Virtual Brand Community
黄子淋, 田雪莹 科研立项经费支持
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341157, October 15 2024
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024