基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
消费者对有机茶的认知及购买意愿分析——以福建市场为例Analysis on Consumers’ Cognition and Purchase Intention of Organic Tea—Taking Fujian Market as an Example
李彬彬, 陈怡莹, 张有中
农业科学Vol.12 No.12, 全文下载: PDF HTML XML DOI:10.12677/HJAS.2022.1212166, December 9 2022
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024
消费心理学视域下奶茶品牌社群营销策略探析Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology
刘承润
心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024
运动品牌个性感知对消费者购买意愿的影响:消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
消费心理学视角下汉服商家营销策略研究Research on Marketing Strategy of Hanfu Merchants from the Perspective of Consumer Psychology
董露文
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132201, May 17 2024