电商经济下大型体育赛事对体育消费的影响研究Research on the Influence of Large-Scale Sports Events on Sports Consumption under the E-Commerce Economy
吴俊杰, 韦学究, 朱 丽, 王 旺
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341739, November 27 2024
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
跨界产品整合度对品牌联合评价的影响研究Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation
李 雪
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024
叠音品牌名称对不同性别大学生消费偏好的影响The Effect of Repeated Two-Syllable Brand Name on the Consumption Preference of College Students in Different Genders
王昕悦, 贾浩哲
心理学进展Vol.9 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2019.910205, October 8 2019
行为经济学视角下直播电商对消费者行为的影响研究Study on the Impact of Live E-Commerce on Consumer Behavior from the Perspective of Behavioral Economics
恽学麟, 付家彬
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133685, August 6 2024
新经济背景下速食产品的消费市场探究——基于消费者问卷的速食产品消费市场调查Research on the Consumer Market of Fast-Food Products under the Background of New Economy—Consumer Market Survey of Fast-Food Products Based on Consumer Questionnaires
凌先冲, 张 阳, 王钰菲
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133532, July 24 2024