公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example
姜圆圆
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025
基于客户体验的航空业积分联盟品牌形象研究The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience
李纯青, 张 静, 曹 丽, 李松玲 国家自然科学基金支持
现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41002, January 24 2014
品牌依恋、品牌承诺、顾客忠诚之间关系的研究综述A Review of the Relationship between Brand Attachment, Brand Commitment and Customer Loyalty
罗佳佳
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74064, April 17 2018
商业银行数字化营销的探索与困境突破Exploration and Breakthroughs in Digital Marketing for Commercial Banks
白晶莹
现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143009, August 16 2024
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
自媒体手段在星级酒店营销的应用与优化研究——以厦门华尔道夫酒店为例Research on Application and Optimization of Self-Media Means in Star-Rated Hotel Marketing—Taking the Waldorf Astoria Xiamen as an Example
谢慧欣, 韩存新
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151011, February 24 2025