基于扎根理论的电商直播网络营销策略研究Research on E-Commerce Live Streaming Network Marketing Strategies Based on Grounded Theory
赵幸喆
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132169, May 16 2024
从有限理性角度分析电商企业价格战Analyzing the Price War of E-Commerce Enterprises from the Perspective of Bounded Rationality
邱先泉
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441184, April 30 2025
F2O模式在农村电子商务中的应用研究——基于4R营销理论Research on the Application of F2O Model in Rural E-Commerce—Based on 4R Marketing Theory
张靖维
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341140, September 30 2024
基于波特五力模型和4“P”营销理论的休闲食品营销策略优化研究——以电商品牌三只松鼠为例Research on Optimization of Leisure Food Marketing Strategy Based on Porter’s Five Forces Model and 4 “P” Marketing Theory—Taking the E-Commerce Brand Three Squirrels as an Example
郭 菲
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143740, March 17 2025
基于7Ps理论探讨京东在电子商务背景下的营销策略Exploring JD.com’s Marketing Strategies in the E-Commerce Context Based on the 7Ps Theory
汤剑波, 袁晨熙, 徐少辉
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133581, July 31 2024
直播电商和社交裂变营销在低线市场的成功实践——以拼多多为例The Successful Practice of Live E-Commerce and Social Fission Marketing in the Lower-Tier Market—A Case Study of Pinduoduo
黄欣彤
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143750, March 18 2025