虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024
直播电商情境下意见领袖对消费者购买行为的影响研究Study on the Influence of Opinion Leaders on Consumers’ Purchasing Behavior in the Context of Live E-Commerce
冯欣瑶
建模与仿真Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.123226, May 24 2023
官员直播带货情境下消费者购买意愿影响因素分析——基于计划行为理论及其扩展模型Analysis on Influencing Factors of Consumers’ Purchase Intention in the Situation of Officials’ Live Delivery—Based on the Theory of Planned Behavior and Its Extended Model
王业成, 唐书清
应用数学进展Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.114212, April 24 2022
武汉市中青年群体电商直播购买行为研究Research on E-Commerce Live Purchase Behavior of Young and Middle-Aged Groups in Wuhan
赵韵晴
电子商务评论Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/ECL.2022.114007, November 28 2022
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
消费者对冷冻香肠购买意愿调查研究Consumer Survey on the Purchase Intention of Frozen Sausage
李唯欣, 李冬妮, 何蓉成, 姚 璐, 李树琴, 郭磊磊 科研立项经费支持
统计学与应用Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/SA.2022.113053, June 13 2022