基于波特五力模型和4“P”营销理论的休闲食品营销策略优化研究——以电商品牌三只松鼠为例Research on Optimization of Leisure Food Marketing Strategy Based on Porter’s Five Forces Model and 4 “P” Marketing Theory—Taking the E-Commerce Brand Three Squirrels as an Example
郭 菲
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143740, March 17 2025
绿色食品的网络营销模式初探Initial Research on the Network Marketing Model of Green Food
陈佳, 姜法竹
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013
乡村产业振兴背景下传统食品营销组合策略研究——以山东高密Y品牌蜜枣为例Research on the Traditional Food Marketing Combination Strategy under the Background of Rural Industry Revitalization—Taking Shandong High-Density Y Brand Jujube as an Example
王晓凤, 孙国嫄 科研立项经费支持
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144013, November 6 2024
文化振兴背景下的中国企业营销转型研究Research on Marketing Transformation of Chinese Enterprises in the Context of Cultural Revitalization
保冠华, 陈渤森
现代市场营销Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.133005, September 7 2023
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022