基于4R’s营销理论的成品油营销策略探析Analysis of Marketing Strategy of Oil Product based on 4R’s Theory
刘守德, 孙永风
现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011
成德眉资交界地带农产品加工与销售协同体系构建研究Research on the Construction of a Collaborative System for Agricultural Products Processing and Sales in the Chengdu-Deyang-Meishan-Ziyang Border Area
刘燕红, 李 杰 科研立项经费支持
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451312, May 14 2025
管理会计在成品油销售仓储企业应用的思考Ideas on the Application of Management Accounting in Oil Product Sales and Storage Enterprises
刘 艳
现代管理Vol.14 No.10, 全文下载: PDF XML DOI:10.12677/mm.2024.1410318, October 30 2024
新零售背景下良品铺子休闲食品营销策略的转型与优化路径探索Exploration of the Transformation and Optimization Path of BESTORE’s Leisure Food Marketing Strategy under the Background of New Retail
吕嘉敏
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141446, January 28 2025
感知契合度对老字号品牌延伸产品接受意愿的影响机制研究Research on the Influence Mechanism of Perceived Fit on the Willingness to Receive Extended Products of Long-Established Brands
鲁婉丽, 胡馨月, 王天晴
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143818, March 26 2025
安踏品牌运动服装营销策略研究Research on Marketing Strategy of Anta Brand Sportswear
潘 雨
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131034, February 29 2024