E. Anderson, B. Weitz. The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 1992, 29(1):18-34.

三农电商APP营销管理研究分析
Research and Analysis of Marketing Management of Three Rural E-Commerce APP

刘 妍   

运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133242, June 30 2023

三星堆文创产品营销策略研究
Research on Marketing Strategy of Sanxingdui Cultural and Creative Products

郑新鸿   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132255, May 22 2024

农产品电商三种上行渠道营销策略研究
Research on Three Upstream Marketing Strategies of Agricultural Products E-Commerce

柳理珍    科研立项经费支持

电子商务评论Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/ECL.2018.73005, August 22 2018

移动营销研究综述
Research Review on Mobile Marketing

郭 鹏, 曹 薇   

电子商务评论Vol.4 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2015.42005, July 14 2015

乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例
Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example

陈诗璐, 徐科技    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024

消费者持续使用电商直播意愿研究
Research on Consumers’ Willingness to Continuously Use E-Commerce Live Streaming

熊 合    科研立项经费支持

现代市场营销Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.124011, November 2 2022