中国跨境电商企业营销策略研究——以考拉海购为例Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping
徐 昂, 梅 燕
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022
购物中心消费者停留时间对交叉购买行为的影响:一个理论框架The Impact of Customer Shopping Duration on Cross-Shopping Behavior in Shopping Mall: A Theoretical Model
沈凯丽
现代市场营销Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.64008, November 15 2016
场景入口对零售行业O2O模式变革的探究—以Shopping Mall室内导航为例Research on the Transformation of the O2O Mode of the Retail Industry in the Scenario-Based Entrance—Illustrated by the Case of Shopping Mall Indoor Navigation
钱玲慧, 刘大为 科研立项经费支持
现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54008, November 12 2015
新零售下的商业模式探析The Analysis of Business Model in “New Retail”
马逸群
现代市场营销Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2019.92002, June 26 2019
性别差异、购物经验、收入水平对信任转移的影响研究Research on the Impact of Gender, Shopping Experience, Income to Trust Transfer
游艳, 赵冬梅, 杨蔚宁, 胡燕川
现代市场营销Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2019.91001, June 26 2019
购物中心消费者行为研究述评与展望A Literature Review on the Research about Consumer Behavior in Shopping Mall
马红丹
现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41005, January 24 2014