消费者感知对有机农产品购买意愿研究——基于SOR理论的实证分析A Study of Consumer Perceptions on the Purchase Intention of Organic Agricultural Products—An Empirical Analysis Based on SOR Theory
刘思成
社会科学前沿Vol.12 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.126386, June 8 2023
考虑消费者广告厌恶的视频平台与广告商定价策略研究Research on Pricing Strategies of Video Platform and Advertiser Considering Consumers’ Advertising Aversion
黄方柯, 戴 睿
管理科学与工程Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MSE.2022.114077, December 28 2022
短视频广告文案类型对消费者参与行为的影响研究——以住宿产品为例A Study on the Influence of Short Video Advertising Text Typeon Customer Engagement Behavior—Taking Accommodation Products as an Example
李嘉晨, 丁佳洁
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131012, February 27 2024
无糖饮料市场发展现状以及消费者购买因素分析——以元气森林为例Analysis of the Current Development of Sugar-Free Beverage Market and Consumer Purchase Factors—Taking Yuanqi Forest as an Example
王睿婷
统计学与应用Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/SA.2023.124096, August 14 2023
化妆品广告词的语用分析——以彩棠广告词为例Pragmatic Analysis of Cosmetics Advertising Words—Taking Advertising Words of TIMAGE as an Example
刘 涛, 房 梦
现代语言学Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ML.2024.121015, January 9 2024
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023