品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
塔斯汀的口碑营销研究Research on Tastien’s Word of Mouth Marketing
罗鸿雨
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133575, July 31 2024
为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
二次元趣缘群体中IP再创造产品口碑推荐行为的影响机制研究Research on the Influence Mechanism of Word-of-Mouth Recommendation Behavior of IP Re-Created Products in 2-Dimensional Interest Group
刁 莉, 王晓川
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121006, January 5 2022
基于改进SIR模型的口碑对企业决策的作用研究Research on the Effect of Word-of-Mouth on Enterprise Decision-Making Based on Improved SIR Model
赵佳鹏 国家自然科学基金支持
管理科学与工程Vol.9 No.3, 全文下载: PDF HTML XML DOI:10.12677/MSE.2020.93024, September 27 2020