价格透明度对消费者购买意愿的双刃剑效应：产品涉入度的调节机制研究The Double-Edged Sword Effect of Price Transparency on Consumers’ Purchase Intention: A Study of the Moderating Mechanism of Product Involvement
王倩倩, 沈金宝, 李梓豪, 陈向东, 张昌亮
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141155, January 14 2025
考虑产品创新与销售努力的跨行品牌产品入侵影响研究The Impact of Cross-Industry Brand Product Invasion Considering Product Innovation and Sales Effort
徐 超, 鞠凯强, 杨家兴
管理科学与工程Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mse.2025.143065, May 12 2025
存在供货延迟情况的易逝品订货定价策略Perishable Product Order and Pricing Strategy in Delivery Delays
梁诚芳, 姚俭
现代管理Vol.1 No.3, 全文下载: PDF HTML DOI:10.12677/mm.2011.13026, September 19 2011
基于版权模式的软件产品定价策略Pricing Strategy for Perpetual License Based Software Product
仲 琴 科研立项经费支持
现代管理Vol.6 No.5, 全文下载: PDF HTML XML DOI:10.12677/MM.2016.65022, October 27 2016
虚拟品牌社区参与对消费者厌腻的影响机制研究——以感知价值为中介Research on the Influence Mechanism of Virtual Brand Community Engagement on Consumer Satiation—Taking Perceived Value as the Intermediary
杨 瑜, 王依彪
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141456, January 28 2025
考虑零售商和制造商公平关切的双渠道绿色供应链定价策略Pricing Strategy for a Dual-Channel Green Supply Chain under Fairness Concerns of Retailers and Manufacturers
孟建业
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341440, November 12 2024