服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021
基于虚拟社区的社会化分享对Z世代购买意愿的影响The Impact of Social Sharing Based on Virtual Community on the Purchase Intention of Gen Z
吕 盼, 朱小栋, 田红利 国家自然科学基金支持
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141009, February 18 2024
在线评论的格式多样性和社会性对消费者购买意向的影响The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions
王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024
县域政府购买居家养老服务中的政社关系——基于合肥市C县的案例分析Political and Social Relations in the Purchase of Home-Based Elderly Care Services by County Governments—Based on the Case Analysis of C County in Hefei
广雅会 科研立项经费支持
社会科学前沿Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2022.114158, April 12 2022
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016