服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016
电商经济背景下酱香型白酒体验对消费者购买意愿的影响分析Analysis on the Influence of Maotai-Flavored Liquor Experience on Consumers’ Purchase Intention under the Background of E-Commerce Economy
敖小霞, 敖小艳
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341777, November 28 2024
产品伤害危机对消费者品牌信任的影响研究——基于网络负面口碑的调节作用The Impact of Product Injury Crisis on Consumer Brand Trust—Based on the Moderating Effect of Negative Word-of-Mouth on the Internet
安双格, 夏志杰
应用数学进展Vol.11 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.1112907, December 14 2022
数字营销策略对消费者购买意愿的影响研究A Study on the Impact of Digital Marketing Strategies on Consumer Purchasing Intention
Mehmud Md Shahed
世界经济探索Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/wer.2024.133031, September 3 2024