互动仪式链视角下的国产新能源汽车社群口碑信息研究A Study on the Word-of-Mouth Information of Domestic New Energy Vehicle Communities from the Perspective of Interaction Ritual Chains
莫伟聪, 胡万万, 黄 龙
数据挖掘Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/hjdm.2025.151006, January 20 2025
基于改进SIR模型的口碑对企业决策的作用研究Research on the Effect of Word-of-Mouth on Enterprise Decision-Making Based on Improved SIR Model
赵佳鹏 国家自然科学基金支持
管理科学与工程Vol.9 No.3, 全文下载: PDF HTML XML DOI:10.12677/MSE.2020.93024, September 27 2020
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
基于WOS的负面口碑发展之路径分析WOS-Based Path Analysis for the Development of Negative Word-of-Mouth
熊辉, 黄俊健, 梁培锋
数据挖掘Vol.8 No.4, 全文下载: PDF HTML XML DOI:10.12677/HJDM.2018.84021, September 29 2018
盈余管理手段及经济后果研究——以亚太实业为例Research on the Means of Earnings Management and Its Economic Consequences—Taking Hainan Yatai Industrial as an Example
文楚金, 何菊香
现代管理Vol.11 No.6, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.116072, June 15 2021
塔斯汀的口碑营销研究Research on Tastien’s Word of Mouth Marketing
罗鸿雨
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133575, July 31 2024