为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022
B站PUGC视频互动性对用户广告态度的影响路径研究Research on the Impact Path of PUGC Video Interactivity on User Advertising Attitude at Station B
王善勇, 钱慧敏
运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133166, June 15 2023
直播带货营销话术对消费者行为倾向影响机制研究——基于ABC态度模型的实证Research on the Influence Mechanism of Taobao Live Streaming Marketing Discourse on Consumer Behavior Tendency—Based on Demonstration of the ABC Attitude Model
龚晓彤, 金玉兰
建模与仿真Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.125422, September 18 2023
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024
预期后悔对网上冲动性购买行为影响的实证研究Empirical Research on the Impact of Anticipated Regret on Impulse Buying Behavior on Internet
耿黎辉, 严茂洋, 向金金
现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.71001, February 9 2017