为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025
虚拟混搭试装对线上销售的影响研究The Impact of Virtual Mix-and-Match Trial on Online Sales
宋晓燕, 杨 帅
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151001, February 11 2025
B站PUGC视频互动性对用户广告态度的影响路径研究Research on the Impact Path of PUGC Video Interactivity on User Advertising Attitude at Station B
王善勇, 钱慧敏
运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133166, June 15 2023
短视频营销对邮轮游客消费行为态度的影响研究Research on the Impact of Short Video Marketing on Consumer Behavior Attitude of Cruise Tourists
马莹莹
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341153, October 14 2024
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022