Gunther, A.C. and Thorson, E. (1992) Perceived Persuasive Effects of Commer-cials and Public Service Announcements: The Third-Person Effect in New Domains. Communication Research, 19, 574-596.

视觉语法视角下的英文公益广告多模态话语分析
A Multimodal Discourse Analysis of English Public Service Announcements from the Perspective of Visual Grammar

苏仑嘎   

现代语言学Vol.13 No.2, 全文下载: PDF XML DOI:10.12677/ml.2025.132155, February 18 2025

大思政背景下日语专业课程与思政融合模式研究——以公益广告为切入点
Research on the Integration Mode of Japanese Language Courses and Civic Science in the Context of Greater Civic Science—Taking Public Service Announcements as the Entry Point

郭瑾蓉, 吴香淑    科研立项经费支持

教育进展Vol.13 No.10, 全文下载: PDF HTML XML DOI:10.12677/AE.2023.13101164, October 13 2023

共情传播在公益广告中的应用
The Application of Empathic Communication in Public Service Advertisement

任璇瑜   

新闻传播科学Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/jc.2025.133041, March 6 2025

营销传播中的第一人效果理论研究与管理实践展望
The Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field

戚海峰, 吴少华, 费鸿萍, 郑玉香, 姜 一    国家科技经费支持

现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63004, August 5 2016

顾客参与对网络服务补救效果的影响：基于感知公平的视角
The Influence of Customer Participation on the Result of Network Service Recovery: From the Perspective of Perceived Justice

陈欣欣, 张 婷    国家社会科学基金支持

服务科学和管理Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2020.91001, December 12 2019

AI客服沟通风格对用户复用意愿的影响研究
Research on the Influence of AI Customer Service Communication Style on User’s Reuse Intention

郭 蕊   

电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.1331086, August 26 2024