Airbnb爆炸性发展的案例分析—基于用户感知风险视角A Case Study of the Explosive Development of Airbnb—From the Perspective of Users’ Perceived Risk
杨 宁, 徐 勇
现代市场营销Vol.6 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.61001, March 29 2016
在线评论的格式多样性和社会性对消费者购买意向的影响The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions
王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024
品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets
裘晓东, 刘汝聪, 甘沁凡, 韩旭童
现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014
基于公平理论的消费者购买行为分析Analysis of Consumer Purchase Behavior Based on Equity Theory
裘晓东, 姜辉
现代市场营销Vol.1 No.3, 全文下载: PDF HTML XML DOI:10.12677/mom.2011.13012, November 29 2011
顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022