旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example
支子旭, 王 玲
现代市场营销Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.111001, February 2 2021
基于自我建构视角下品牌延伸契合度对延伸评价的影响Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction
王沐云
现代市场营销Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.114007, November 3 2021
论市场个性化服务的质量监督系统—基于执法监管视角Quality Supervision System of Marketing Individualized Service—From the Perspective of Law Enforcement Supervision
刘一粟, 姜 澄
现代管理Vol.8 No.3, 全文下载: PDF HTML XML DOI:10.12677/MM.2018.83034, June 21 2018
儒商的人际关系营销之道The Interpersonal Relationship Marketing of Confucian Businessman
解冬冬
现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54009, November 24 2015
电力营销策略与供求规律的研究Research on Power Marketing Strategy and the Law of Supply and Demand
孙裕佳, 徐 茜
现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52004, May 19 2015
乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example
陈诗璐, 徐科技 科研立项经费支持
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024