Gamliel, E., & Herstein, R. (2013). Involvement moderates the effect of message framing on consumers’ perceived monetary gain and product choice. Journal of Product & Brand Management, 22, 142- 152.

品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究
Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying

汪宏峰, 田丙强, 曲洪建   

运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023

消费者在线购买宠物用品的影响因素研究
A Study of Influential Factors on Consumers’ Online Purchase of Pet Supplies

李炜欣   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132105, May 9 2024

电子商务平台消费者汽车购买意图的影响因素分析——品牌形象的中介作用
Research on Influencing Consumers’ Automobile Purchase Intention on E-Commerce Platform—The Mediating Role of Brand Image

陆潭晟, 刘 艺   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132356, May 30 2024

探讨顾客知觉价值之产品及交易知觉价值
Customers’ Perceived Value Focusing on the Customers’ Perceived Product Value and Transaction Value

林育则   

服务科学和管理Vol.3 No.4, 全文下载: PDF HTML DOI:10.12677/SSEM.2014.34006, July 11 2014

文化产品营销探究—对韩剧中国效应的思考
Research on Cultural Product Marketing—Thinking of Korean Dramas’ Effect in China

常璇, 陈守则   

电子商务评论Vol.4 No.3, 全文下载: PDF HTML XML DOI:10.12677/ECL.2015.43007, August 3 2015

考虑消费者体验型产品特征偏好的评论排序研究
Review Ranking Considering Consumers’ Preferences for Experiential Product Features

吕钰菁, 陈 磊   

管理科学与工程Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MSE.2023.131001, January 15 2024