基于Z世代消费特征的电商渠道品牌包装设计研究Research on Brand Packaging Design of E-Commerce Channel Based on the Consumption Features of Generation “Z”
孙正男, 刘 洁
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132119, May 10 2024
基于杜邦分析法的电商企业盈利能力分析——以拼多多为例Profitability Analysis of E-Commerce Enterprises Based on DuPont Analysis—Taking Pinduoduo as an Example
胡国庆
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132285, May 24 2024
基于数字技术的跨境电商售后服务策略研究Research on After-Sales Service Strategies for Cross-Border E-Commerce Based on Digital Technology
李劭遒
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131053, February 29 2024
跨境电商供应链管理模式研究Research on Cross-Border E-Commerce Supply Chain Management Model
邹婷婷
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132314, May 28 2024
小微企业电子商务应用问题研究—基于ATM框架的沈阳地区企业调查The Status and Analysis of E-Commerce in Chinese Small and Micro Businesses—Enterprises Survey in Shenyang Region Based on TAM Frame
李江予, 魏立, 冯勇, 宋丽丽
电子商务评论Vol.6 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2017.62002, May 23 2017
跨境电商如何“生根开花”——以正大集团为例的电商消费影响因素ISM分析How Cross Border E-Commerce “Roots and Blooms”—ISM Analysis of the Factors Influencing E-Commerce Consumption Using Zhengda Group as an Example
宋 洁, 兰 泽
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132476, May 31 2024