Gummesson, E. and Mele, C. (2010) Marketing as Value Co-Creation through Network Interaction and Resource Integration. Journal of Business Marketing Management, 4, 181-198.

城市转型中的营销策略——广州亚运营销解读
The Marketing Strategy of Urban Transformation——An Interpretation of the Guangzhou Asian Games Marketing

周兆晴, 刘志超, 张小娟   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11001, May 25 2011

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

探析会展企业数字营销的传播策略
The Analysis of the Digital Marketing Communication Strategy of Exhibition Enterprises

雷春   

现代市场营销Vol.2 No.2, 全文下载: PDF HTML DOI:10.12677/mom.2012.22005, May 29 2012

跨界产品整合度对品牌联合评价的影响研究
Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation

李 雪   

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022