Zeithaml, V.A. (1988) Consumer Perception of Price, Quality and Value: A Means-Ends-Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22.

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

手机行业消费者价格忍耐力影响因素研究
Influential Factor Analysis of Consumer Price Tolerance in Mobile Phone Industry

李纯青, 李立, 田敏, 朱治安    国家自然科学基金支持

现代市场营销Vol.2 No.1, 全文下载: PDF HTML XML DOI:10.12677/mom.2012.21001, February 28 2012

感觉还是知觉—影响消费者购买行为的心理因素辨析
Feeling or Perception—Analysis of the Psychological Factors Influence Consumer Buying Behavior

徐晓鹰   

现代市场营销Vol.3 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.31001, March 1 2013

品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究
Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets

裘晓东, 刘汝聪, 甘沁凡, 韩旭童   

现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014

52健身俱乐部营销策略研究
Research on Marketing Strategy of 52 Fitness Clubs

郭丰精, 戈 莎   

体育科学进展Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/APS.2023.111015, March 22 2023

基于因子分析与定序Logistic回归的RIO鸡尾酒消费群体分类与满意度分析
Classification and Satisfaction Analysis of RIO Cocktail Consumer Groups Based on Factor Analysis and Ordered Logistic Regression

王行修, 徐美萍    科研立项经费支持

数据挖掘Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/HJDM.2023.133024, July 10 2023