Oberecker, E.M., Riefler, P. and Diamantopoulos, A. (2008) The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda. Journal of International Marketing, 16, 23-56.

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025

某市精神心理科护理人员对文献资源利用现状的调查研究
Investigation and Research on Literature Resources Utilization Status of Psychiatric Nurses in a City

黄景阳, 陈宝玉   

国际神经精神科学杂志Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/IJPN.2022.113008, August 25 2022

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

绿色食品的网络营销模式初探
Initial Research on the Network Marketing Model of Green Food

陈佳, 姜法竹   

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013

对比zara，阿迪王式的中国山寨营销初探
The Marketing Exploration of Shanzhai Garments, Exemplified by Adivon in the Comparison of Zara

彭家乐    国家自然科学基金支持

现代市场营销Vol.2 No.1, 全文下载: PDF HTML XML DOI:10.12677/mom.2012.21003, February 28 2012