Jiang, Y. W., Cho, A., & Adaval, R. (2009). The Unique Consequences of Feeling Lucky: Im-plications for Consumer Behavior. Journal of Consumer Psychology, 19, 171-184.

感觉还是知觉—影响消费者购买行为的心理因素辨析
Feeling or Perception—Analysis of the Psychological Factors Influence Consumer Buying Behavior

徐晓鹰   

现代市场营销Vol.3 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.31001, March 1 2013

农村人情消费中的“情”与“债”——基于江苏南通Y村的实证调查
The “Sentiment” and “Debt” in the Rural Human Consumption—Based on the Empirical Investigation in Y Village, Nantong, Jiangsu Province

陆佳煜, 陆潭晟   

心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147469, July 16 2024

基于CiteSpaceIII的网络时代消费心理分析
Analysis of Consumer Psychology in the Network Age Based on CiteSpaceIII

付 玉, 梁 沛   

心理学进展Vol.9 No.8, 全文下载: PDF HTML XML DOI:10.12677/AP.2019.98180, August 26 2019

基于品牌心理契约违背的消费者行为研究：消费者情绪为中介变量
Research on the Impact of Brand Psychological Contract Violation on Consumer Behavior: Consumer Emotion as the Mediating Variable

伍丽娟, 阳 林    国家科技经费支持

心理学进展Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.131024, January 19 2023

视听阈下说服对消费行为的影响
The Influence of Visual-Auditory Subliminal Persuasion on Consumer Behavior

唐金玉, 汤永隆, 陈思瑶   

心理学进展Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.54036, April 29 2015

消费心理学视角下“直播带货”火爆的原因
The Reasons for the Popularity of “Live Streaming Sales” from the Perspective of Consumer Psychology

戴 妍   

电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131029, February 29 2024