Chan, R.Y.K., Wong, Y.H. and Leung, T. (2008) Applying ethical concepts to the study of “green” consumer behavior: An analysis of Chinese consumers’ intentions to bring their own shopping bags. Journal of Business Ethics, 79, 469- 481.

中国白酒品牌年轻化的营销策略研究——以YH白酒为例
Research on Marketing Strategies for the Youth-Oriented Transformation of Chinese Spirits Brands—A Case Study of YH Spirits

祖 翔   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341630, November 21 2024

网络购物中消费者权益的法律保护——基于消费者羊群行为视角
Legal Protection of Consumer Rights and Interests in Online Shopping—From the Perspective of Consumer Herding Behavior

刘崔哲   

法学Vol.12 No.11, 全文下载: PDF XML DOI:10.12677/ojls.2024.1211923, November 25 2024

消费者网购意愿影响因素分析
Analysis of the Influencing Factors of Consumers’ Online Shopping Intentions

何 俊   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341859, November 29 2024

群体特征对“o2o”模式中消费者从众行为的影响分析
Analysis of Group Factors’ Effects on Herd Behavior of Online to Offline Group Buying’s Consumers

尹潇潇   

商业全球化Vol.3 No.3, 全文下载: PDF HTML XML DOI:10.12677/BGlo.2015.33005, July 6 2015

体育品牌刻板印象对消费者购买意愿的影响研究
The Impact of Stereotypical Perceptions of Sports Brands on Consumer Purchase Intentions

郑 弘, 郭石青    科研立项经费支持

统计学与应用Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/sa.2024.133079, June 29 2024

运动品牌个性感知对消费者购买意愿的影响：消费者人格的调节作用
The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality

邹雨含, 刘 莹, 陈 浩   

心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024